EarthCraft Designs 1 Page Business Plan
Overview
EarthCraft Designs has a clear business objective to develop, produce, promote and distribute WebBricks used to improve to a new look of walls and floors, not to mention to increase property value, we create and install our products, offering high quality and delivering the best and most unique products to our clients taste. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers by launching the product. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
EarthCraft Designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as custom work and installation. This is a critical issue for our selected target market of Luxury.
The Value Proposition
EarthCraft Designs is uniquely positioned to deliver value of Luxury. "EarthCraft Designs will Provide several prospects a day." In order to be deliver on this value proposition, we will target specifics prospects and deliver our finished product on a fashionable and fast manner. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom Stone, Custom Brick, WebBricks, Panel Bricks market. We consider our key competitors to be: Our uniqueness, Our luxury, Time saving, Worry free installations, Warranty, etc... Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with any of the monotone and expensive competition out there.
Key Strategies
Over the next 6 months our focus will be to be Efficient, Modern, Attractive. This task will be undertaken in the context of our broader strategy to this new technology. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch, obtain best clientele, and grow.
About this document
Custom Stone, Custom Brick Business Plan
This document was created by Marco of EarthCraft Designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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