ClearStory 1 Page Business Plan
Overview
ClearStory has a clear business objective to develop, produce, promote and distribute locally sourced cuisine and music venue products and services. These products and services have been developed over years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
ClearStory has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need to provide an inspiring and creative venue for our community. This is a critical issue for our selected target market of local and visiting, students, musicians and artists.
The Value Proposition
ClearStory is uniquely positioned to deliver value to local and visiting students, musicians and artists. "ClearStory will Provide a safe and encouraging environment for artists, musicians and patrons every experience one to remember." In order to be deliver on this value proposition, we bring together the finest the city has to offer to create a space that allows nourishment of the mind, body and spirit. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the locally sourced cuisine and music venue market. We consider our key competitors to be: Although other venues exist ours will be unique in the execution and doe values displayed through our passion for excellence. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Although other venues exist ours will be unique in the execution and doe values displayed through our passion for excellence. Leaders in the community who see an untapped resource in local talent to showcase what is unique about our region..
Key Strategies
Over the next 6 months our focus will be to Create a space that inspires local and visiting patrons, artists, musicians and tourists to share, create and celebrate our unique community. This task will be undertaken in the context of our broader strategy to Provide inspired locally sourced cuisine with mindful preparations that reflect our values of nourishing mind, body and spirit.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Nourish the body. Inspire the mind. Celebrate the spirit.
About this document
Locally sourced cuisine and music venue Business Plan
This document was created by Ann of ClearStory using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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