Faith. Love. Fabric. 1 Page Business Plan
Overview
Faith. Love. Fabric. has a clear business objective to develop, produce, promote and distribute Quilt Tutorials and Fabric products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire funds, attract new customers and complete regular and increasing sales. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Faith. Love. Fabric. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Free/affordable sewing tutorials and affordable designer fabric. This is a critical issue for our selected target market of Beginner quilters/sewists.
The Value Proposition
Faith. Love. Fabric. is uniquely positioned to deliver value to Beginner quilters/sewists. "Faith. Love. Fabric. will Provide free quilt patterns and affordable fabric bundles to quilters around the world.." In order to be deliver on this value proposition, we My unique blog will offer free quilt patterns along with fabric bundles for all the required materials to complete the project, at a competitive price with fast shipping.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quilt Tutorials and Fabric market. We consider our key competitors to be: ModernQuilter, VintageModernFabrics, Pink Castle Fabrics, Fabric Bubb, Hawthorne Threads, Fat Quarter Shop, Missouri Star Quilt Co.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ModernQuilter, VintageModernFabrics, Pink Castle Fabrics, Fabric Bubb, Hawthorne Threads, Fat Quarter Shop, Missouri Star Quilt Co. by Free patterns to accompany fabric bundles, giveaways, flash sales, local customer love.
Key Strategies
Over the next 6 months our focus will be to Paid promo ads
Sponsor 5 blog tutorials
Social Media
Local promotion
. This task will be undertaken in the context of our broader strategy to Design quilt patterns
Design fabric line. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable developmental milestones. The milestones that will be achieved over the next 3 months are: Obtain $1,000-1,500 for business start-up Purchase AGF Studios wholesale Obtain 100 customers in 3 months
About this document
Quilt Tutorials and Fabric Business Plan
This document was created by Kylie of Faith. Love. Fabric. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment