Hobby label 1 Page Business Plan
Overview
Hobby label has a clear business objective to develop, produce, promote and distribute Affordable apparel products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Hobby label has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Keeping up with demand. This is a critical issue for our selected target market of Active people.
The Value Proposition
Hobby label is uniquely positioned to deliver value to Active people. "Hobby label will Provide quality products at affordable costs." In order to be deliver on this value proposition, we Our unique procurement methods allow you the buyer to save but keep quality. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordable apparel market. We consider our key competitors to be: Super sava label. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Super sava label by Specialised procurement strategies .
Key Strategies
Over the next 6 months our focus will be to Produce quality and affordability . This task will be undertaken in the context of our broader strategy to Expand additional products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Logo design phase Concept phase Launch phase
About this document
Affordable apparel Business Plan
This document was created by N of Hobby label using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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