Vancouver MRI clinic 1 Page Business Plan
Overview
Vancouver MRI clinic has a clear business objective to produce Medical imagery services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue and expand the business. Rapid revenue growth and client base is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Vancouver MRI clinic has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need for medical imaging. This is a critical issue for our selected target market of Injured civilians and athletes.
The Value Proposition
Vancouver MRI clinic is uniquely positioned to deliver value to Injured civilians and athletes. "Vancouver MRI clinic will Provide a service for doctors to receive MRI scans in a timely manner." In order to be delivered on this value proposition. Due to the long waiting list for MRI and other medical scans, our clinic, with it's state of the art equipment, well trained staff, and superior entertainment in our waiting room will provide fast and effect service while lightening the load on the overall market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Medical imagery market. We consider our key competitors to be: Providing the same services as us, at the same price, but our equipment and facilities will be new and clean, making our clients feel at home, and at ease, in their surroundings, something our competitors will lack. Our soft earth colors and decor will be modern and easy on the eyes, our competitors choose magazines and newspapers to entertain their clients while they wait, whereas we will have tablets to browse the internet and watch videos, play games, check email, or even complete work projects, right in our waiting room unlike our competitors . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our competitors who will be providing the same services as us, at the same price, but our equipment and facilities will be new and clean, making our clients feel at home and at ease in their surroundings with our soft earth colors and decor by Our machines will be new and we plan to offer a more interactive waiting room with tv's, and tablets, tethered to the waiting tables for internet browsing, soft music and relaxing decor will ensure our grandiose reputation through word of mouth.
Key Strategies
Over the next 6 months our focus will be to have our staff hand picked from reputable sources, and advertising will be done via the paper, internet, and personal visits to local hospitals and medical clinics . This task will be undertaken in the context of our broader strategy to After 12 months, the generated revenue and projected profits will be analysed and the business will decide on either furthering advertising and reputation or, if the business is doing well, opening the next clinic. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain MRI machine(s). Become know by local hospitals and clinics. Open the next clinic or aquire the next machine
About this document
Medical imagery Business Plan
This document was created by Justin of Vancouver MRI clinic using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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