LAFAINC 1 Page Business Plan
Overview
LAFAINC has a clear business objective to develop, produce, promote and distribute building and operation permits services. This business concept has been developed over 3 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
It is critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
LAFAINC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to facilitate building permit and operation permit aqusitions. This is a critical issue for our selected target market of business and real property owners.
The Value Proposition
LAFAINC is uniquely positioned to deliver value to Business and real property owners. "LAFAINC will provide service that saves you time and effort to obtain building or operation permit." In order to deliver on this value proposition, we are staying knowledgeable of building regulations and procedures, as well as design and architecture. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the building and operation permits market. We consider our key competitors to be: Some permit expedition services, design-build, and construction companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Some permit expediting services, design-build, and construction companies by clearly watching for and representing interests of our clines only and not builders or designers.
Key Strategies
Over the next 6 months our focus will be to write direct mail value proposition letters, Internet marketing and networking. This task will be undertaken in the context of our broader strategies of revenue and customer base growth. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain first 5 customers Obtain 50 customers Obtain 100 customers.
About this document
Building and operation permits Business Plan
This document was created by Larissa of LAFAINC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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