The Movement 1 Page Business Plan
Overview
The Movement has a clear business objective to develop, produce, promote and distribute Clothing products. These products have been developed for over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Movement has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as affordable nice looking clothes. This is a critical issue for our selected target market of everyone ages 15-30.
The Value Proposition
The Movement is uniquely positioned to deliver value to everyone ages 15-30. "The Movement will design and sell clothes that make you feel like the best you and make you apart of something bigger." In order to deliver on this value proposition, we care about the people who join The Movement, we are a family. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing market. We consider our key competitors to be: Jordan, Nike, Adidas, Reebok, Under Armor. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jordan, Nike, Adidas, Reebok, Under Armor, by unique connection to The Movement brand and trend breaking apparel.
Key Strategies
Over the next 6 months our focus will be to start putting things into action. This task will be undertaken in the context of our broader strategy to have The Movement close to launch or launching within a year. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Successfully launch The Movement
Obtain 1,000 fans/followers
Have a loyal customer base of at least 500
About this document
Clothing Business Plan
This document was created by Isaac of The Movement using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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