Learn Outdoors 1 Page Business Plan
Overview
Learn Outdoors has a clear business objective to develop Giving underprivileged kids outdoor therapy services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Learn Outdoors has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Looking to create a safe environment for kids to grow, learn, and experience the outdoors as a means of therapy.. This is a critical issue for our selected target market of At risk children, combat veterans, others who need help..
The Value Proposition
Learn Outdoors is uniquely positioned to deliver value to At risk children, combat veterans, others who need help.. "Learn Outdoors will Provide comfort, escape, and the potential for kids, veterans, and others who need escape a fun and adventurous place to relieve stress and have a sense of community through outdoor recreation.." In order to be deliver on this value proposition, we We have an experienced and educated group of guides who have an extensive knowledge base of outdoor activities. The main focus is kayaking and learning how to be on the water and the lifestyle that comes with it. Through this people learn a sense of self and adventure. Having a built in group of people who understand how everything works and what lives in the wild will help to relate to groups of people who need therapy.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Giving underprivileged kids outdoor therapy market. We consider our key competitors to be: There are very few competitors in Arizona if any. This is something to help people find a release and help to connect and find peace through nature. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are very few competitors in Arizona if any. This is something to help people find a release and help to connect and find peace through nature. by We have great people who want to help others become interested in what we do. .
Key Strategies
Over the next 6 months our focus will be to Acquire property for development of base camp. Get liability insurance, start kickstarter campaign, buy boats and vans with trailers. Setup commercial licenses for river access with the forest service. . This task will be undertaken in the context of our broader strategy to Create contacts with local camps, recreation centers, and youth outreach programs to have kids become involved in the camp. Expand the outreach to Prescott and Phoenix for more influx of participants. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire a home camp Acquire equipment Start operations
About this document
Giving underprivileged kids outdoor therapy Business Plan
This document was created by Dustin of Learn Outdoors using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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