MMAXFIT XC 1 Page Business Plan
Overview
MMAXFIT XC has a clear business objective to develop, produce, promote and distribute Fitness programs and merchandise products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MMAXFIT XC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fat loss. This is a critical issue for our selected target market of Under privileged and under serviced areas.
The Value Proposition
MMAXFIT XC is uniquely positioned to deliver value to Under privileged and under serviced areas. "MMAXFIT XC will High quality and effective fitness programs at a very affordable price.." In order to be deliver on this value proposition, we The actual program is unique. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness programs and merchandise market. We consider our key competitors to be: None at the moment.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None at the moment. by N/a.
Key Strategies
Over the next 6 months our focus will be to Local marketing
Customer incentive
Local advertising
Online marketing
Customer referrals . This task will be undertaken in the context of our broader strategy to Open more fitness centres nationally.
National marketing and advertising.
Create new programs.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open 20 fitness centres nationally 4000 customers Launch new concept attached to current business model. Eg supplement store
About this document
Fitness programs and merchandise Business Plan
This document was created by Ian of MMAXFIT XC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment