Movement BE 1 Page Business Plan
Overview
Movement BE has a clear business objective to develop, produce, promote and distribute leadership curriculum products and services through creative arts. These products and services have been developed with a core focus on addressing key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Movement BE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem to bridge the gap between educators and students for mutual understanding. This is a critical issue for our selected target market of Secondary School Educators.
The Value Proposition
Movement BE is uniquely positioned to deliver value to Secondary School Educators. "Movement BE will provide leadership skills for students through creative arts." In order to deliver on this value proposition, our unique approach helps student write and perform their story to address new actions they will take in their life. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within leadership curriculum market. We consider our key competitors to be: Traditional leadership camps, in- school leadership training. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Traditional leadership camps, in- school leadership training by Creative arts approach to leadership. Vulnerability in storytelling. Call to actions for real change in students lives. .
Key Strategies
Over the next 6 months our focus will be to Learn sales strategy. Contact leads in school districts to sale program to district. . This task will be undertaken in the context of our broader strategy to Develop Movement BE curriculum workbook. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Activated in 10 schools Activated in 20 schools Activated in 30 schools
About this document
Poetry Leadership Curriculum Mentorship Business Plan
This document was created by Nathaniel Howard of Movement BE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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