The Iron Lion 1 Page Business Plan
Overview
The Iron Lion has a clear business objective to develop, produce, promote and distribute Healthy Lifestyle services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Iron Lion has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Health issues related to being overweight and out of shape.. This is a critical issue for our selected target market of Young Fathers.
The Value Proposition
The Iron Lion is uniquely positioned to deliver value to Young Fathers. "The Iron Lion will Provide acces to a facility with knowledgable staff, to help you get healthier in order to be a better husband and father.." In order to be deliver on this value proposition, we will have a licensed personal trainer on staff that can advisyou hem on how they can maximize their results.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Healthy Lifestyle market. We consider our key competitors to be: Planet Fitness, Snap Fitness, LA Fitness. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Planet Fitness, Snap Fitness, LA Fitness by We are closer than any other gym and offer a more well rounded approach to healthy living than the big box gyms..
Key Strategies
Over the next 6 months our focus will be to Start a web series on YouTube and promote on social media.. This task will be undertaken in the context of our broader strategy to Advertise locally in newspapers and on billboards.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Get licensed to offer tanning Obtain 400 customers
About this document
Healthy Lifestyle Business Plan
This document was created by Phillip of The Iron Lion using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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