Perthsonalised Travels 1 Page Business Plan
Overview
Perthsonalised Travels has a clear business objective to produce personalised travel planning services for holiday makers to Perth. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Perthsonalised Travels has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Offering customers point to point personalised travel planning at a fraction of the cost.. This is a critical issue for our selected target market of Golf enthusiast, Cycling enthusiast, Budget travellers.
The Value Proposition
Perthsonalised Travels is uniquely positioned to deliver value to Golf enthusiast, Cycling enthusiast, Budget travellers. "Perthsonalised Travels will provide end to end advice for travelling to Perth." In order to deliver on this value proposition, we depend on our thorough knowledge of Perth, expert knowledge of the local golf scene and the general passion for life itself.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the golf tours market. We consider our key competitors to be: Ausgolf, Teedupgolf. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ausgolf, Teedupgolf because we only focus on golf courses in Western Australia. We provide airport pickup, affordable transportation and accomodation. We also offer optional short tours for travellers to discover Perth. Apart from golf, we cater other exciting tour packages such as group Cycling packages and pre/post wedding photography or videography.
Key Strategies
Over the next 6 months our focus will be to aggresive marketing targeting the South East Asian market, predominantly via facebook and word of mouth. This task will be undertaken in the context of our broader strategy to expand into whats trending and also niche areas.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 2 bookings per week, get 5000 likes on facebook by december next year and get good reviews on Trip Advisor.
About this document
Personalised Travel Planner Business Plan
This document was created by Sufian of Perthsonalised Travels using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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