Quigley Hair & Beauty 1 Page Business Plan
Overview
Quigley Hair & Beauty has a clear business objective to develop, produce, promote and distribute Everything to do with hair & beauty products and services. We are Just starting out with new business with a core focus on addressing all our clients wishes
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Quigley Hair & Beauty has been created with a clear focus on the needs of clients. We really don't see any problem with our clients as we have had them for years. This is a critical issue for our selected target market of Clients of all ages.
The Value Proposition
Quigley Hair & Beauty is uniquely positioned to deliver value to Clients of all ages. "Quigley Hair & Beauty plan to do the full package to our clients, example total makeovers with Hair, Beauty and makeup." In order to be deliver on this value proposition, we Have to be the best out there,we believe no other salon in the area can give their clients the package we do. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the hair & beauty market. Our understanding of these competitors has been used to refine our strategy and value proposition. We have been hairdressing for over 30yrs, we have a large clientele and we plan to employ more staff to deal with the extra clients coming into our salon. We have been hairdressing for over 30yrs we have a large clientele and we plan to employ more staff to deal with the extra clients coming through our door. Our client base is huge and we cater for all ages and all aspects of hairstyling using only the best products on the market.
Key Strategies
Over the next 6 months our focus will be to We plan to build on our already large clientele. This task will be undertaken in the context of our broader strategy. We intend to market Quigley Hair & Beautys own merchandise including shampoo, conditioner and other styling products . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase clientele, Increase revenue and Put Quigley Hair & Beauty products on the market
About this document
Everything to do with hair & beauty Business Plan
This document was created by Ellen of Quigley Hair & Beauty using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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