One Stop 1 Page Business Plan
Overview
One Stop has a clear business objective to promote Grocery products. These products have been developed over 3momths with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
One Stop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer survey. This is a critical issue for our selected target market of Mothers.
The Value Proposition
One Stop is uniquely positioned to deliver value to Mothers. "One Stop will A great service." In order to be deliver on this value proposition,we do NVQ 's in customer services. Also great promotions with a great chill display.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Grocery market. We consider our key competitors to be: Dusk till Dawn.
Tachbrook Stores.
Brunswick Stores.
Premier.
Drinks r us.
Lee Stores.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dusk till Dawn.
Tachbrook Stores.
Brunswick Stores.
Premier.
Drinks r us.
Lee Stores. by Store standards.
Customer service.
Better Promotions.
Meal Deals..
Key Strategies
Over the next 6 months our focus will be to Take on 2 extra staff. This task will be undertaken in the context of our broader strategy to Increase local products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase leaflets More local products Obtain extra customers
About this document
Grocery Business Plan
This document was created by Sunder of One Stop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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