Legends Archery 1 Page Business Plan

Archery equipment and recreational shooting Business Plan

Legends Archery 1 Page Business Plan

Overview

Legends Archery has a clear business objective to distribute Archery equipment and recreational shooting products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Legends Archery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The availability of archery equipment, recreation, and instruction as well as uniquely reliable and personal customer service.. This is a critical issue for our selected target market of Beginning to advanced archers.

The Value Proposition

Legends Archery is uniquely positioned to deliver value to Beginning to advanced archers. "Legends Archery will Provide the sole archery retail store in Santa Cruz county in addition to providing unparalleled indoor shooting lanes.." In order to be deliver on this value proposition, we We maintain the strictest standards in customer service. Our nearest competitors are just under 30 miles away giving us a monopoly on the county.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Archery equipment and recreational shooting market. We consider our key competitors to be: Predators Archery - Gilroy, CA
Jim Cox Adventures - Salinas, CA. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Predators Archery - Gilroy, CA
Jim Cox Adventures - Salinas, CA by Aside from the advantageous store location, we will provide indoor shooting experiences unavailable anywhere else, and personalized customer service from friendly, knowledgeable staff..

Key Strategies

Over the next 6 months our focus will be to Legends Archery will open a strategically located retail store and recreational shooting range. We will be advertising via signage, promoters, local radio stations, and newspapers. . This task will be undertaken in the context of our broader strategy to After twelve months of operation, Legends Archery will evaluate the cumulative retail and recreational finances and adjust performance to maximize revenue. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Grand Opening of Legends Archery Becoming a profitable business and repaying loans Completely book lessons and services - have demand outpace the supply

About this document
Archery equipment and recreational shooting Business Plan
This document was created by Erica of Legends Archery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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