Six strings 1 Page Business Plan
Overview
Six strings has a clear business objective to develop, produce, promote and distribute Promotional, packaging,signage. Marketing products and services. These products and services have been developed over 12 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Six strings has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Product Fulfillment. This is a critical issue for our selected target market of Auto performance Industry.
The Value Proposition
Six strings is uniquely positioned to deliver value to Auto performance Industry. "Six strings will Provide custom packaging that is cost effective, custom and well within budget." In order to be deliver on this value proposition, we Designed custom packaging from beginning. US suppliers and design. Financially secure. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Promotional, packaging,signage. Marketing market. We consider our key competitors to be: Cenveo. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cenveo by Understands client needs and responds and corrects any issues immediately .
Key Strategies
Over the next 6 months our focus will be to Set aside more time weekly to focus on new business. . This task will be undertaken in the context of our broader strategy to Get more aggressive with larger companies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain 3 more major clients Move into office Build and maintain client relationships
About this document
Promotional, packaging,signage. Marketing Business Plan
This document was created by Richie of Six strings using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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