Simply beautiful studios 1 Page Business Plan
Overview
Simply beautiful studios has a clear business objective to develop, produce, promote and distribute Photography artwork and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Simply beautiful studios has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Capturing family heirlooms, memories and history. This is a critical issue for our selected target market of Mothers,newborns, brides families.
The Value Proposition
Simply beautiful studios is uniquely positioned to deliver value to Mothers, newborns, brides, families. "Simply beautiful studios will Provide beautiful artwork that will serve as family heirlooms." In order to deliver on this value proposition, our sole purpose is to create artwork that our clients will cherish for a Lifetime. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photography market. We consider our key competitors to be: Christopher's studios . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Christopher's studios by our Quality services and products .
Key Strategies
Over the next 6 months our focus will be to Design a new website and marketing strategies to build new customer relationships. And promote our services through various promotions and events . This task will be undertaken in the context of our broader strategy to Build a new studio location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have more than one location, have an annual income over $400,000, build an educational community for other creatives in this field.
About this document
Photography Business Plan
This document was created by Dona of Simply beautiful studios using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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