Reckitt & Wilson 1 Page Business Plan
Overview
Reckitt & Wilson has a clear business objective to promote marketing advice and support services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Reckitt & Wilson has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Profit certainty and income security. This is a critical issue for our selected target market, the small business sector seeking growth.
The Value Proposition
Reckitt & Wilson is uniquely positioned to deliver value to Small businesses. "Reckitt & Wilson will provide strategic advice and practical marketing support to help you set and achieve your goals." In order to deliver on this value proposition, I will bring my blend of experience across business functions that is always customer and profit led. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Marketing advice and support market. We consider our key competitors to be: Small consultancies, marketing agencies and freelance consultants. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Small consultancies, marketing agencies and freelance consultants by leveraging on links with relatives, personal introductions and 'trust' established with potential clients. .
Key Strategies
Over the next 6 months our focus will be to establish a solid revenue stream and future potential with Raleigh Property. This task will be undertaken in the context of our broader strategy to give strategic input into Raleigh growth, esp. through own development projects. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Multiple clients (ongoing) Success fees received Non Exec director role
About this document
Marketing advice and support Business Plan
This document was created by Mark of Reckitt & Wilson using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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