The New You 1 Page Business Plan

Full Body Waxing Business Plan

The New You 1 Page Business Plan

Overview

The New You is determined to provide waxing services to meet every clients need! These services have been developed over 6 months with a core focus on addressing the key needs of the clients: affordability, convenience, excellent service, and fun!

The Business Objectives

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers.

The Customer

The New You has been created with a clear focus on the needs of our clients. The key issues faced are: overly priced services, low quality work, and convenient times and place.This is a critical issue for our selected target market of Women 18-50.

The Value Proposition

The New You is uniquely positioned to deliver value to Women 18-50. "The New You will Provide easy and convenient hair removal in a new way." In order to be deliver on this value, we offer a more conventional way for convenient and affordable hair removal, with the best hard wax available. This capability forms our competitive advantage.

Competitors

We have a number of competitors within the hair removal market. We consider our key competitors to be: European Wax Center
Sweet Cheeks
Laser Bella
Laser One
We believe that we can with European Wax Center
Sweet Cheeks
Laser Bella
Laser One
with more convenient hours, competitive prices, unique "wax at home" option, and Wax Parties that offer free waxing!

Key Strategies

Over the next 6 months our focus will be to Create a website,
Promote Wax parties via radio
Flyers and cards in local shops
Create a business group on Facebook . This task will be undertaken in the context of our broader strategy to Appoint aestheticians to send out for Wax Parties.
Have a commercial air on the radio
Have adds in newspapers. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

The milestones that will be achieved over the next 2 years are: Wax party twice a month 20 appointments booked a week Hire another Arsthetician

About this document
Full Body Waxing Business Plan
This document was created by Krystal of The New You using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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