UKENYACARS LTD 1 Page Business Plan
Overview
UKENYACARS LTD has a clear business objective to purchase, promote and distribute Vehicles, Parts & Accessories products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
UKENYACARS LTD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Best in class within the industry. This is a critical issue for our selected target market of A,B consumers since these are luxury vehicles.
The Value Proposition
UKENYACARS LTD is uniquely positioned to deliver value to A,B consumers since the vehicles are luxury. "UKENYACARS LTD will Best vehicles at most affordable prices in the market." In order to be deliver on this value proposition, we Personalized services direct from the CEO to the Sales Manager to the Sales Executives. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Vehicles, Parts & Accessories market. We consider our key competitors to be: RMA, Porsche Nairobi, Motorzone, Subru, Gigi Motors, Toyota Kenya, MHH International. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with RMA, Porsche, Motorzone Ltd, Subru Motors, Gigi Motors, Toyota Kenya, MHH International, ValleyRoad Motors and Village Autos by Lowest price in the market.
Key Strategies
Over the next 6 months our focus will be to Appoint a strong Sales Manager. This task will be undertaken in the context of our broader strategy to Open a full dealership in Nairobi. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Grow business 50% by end of FY2014 Gain 30 new clients within the next year Offer trade-in services for previous clients
About this document
Vehicles, Parts & Accessories Business Plan
This document was created by Patrick of UKENYACARS LTD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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