Cannabis Clean 1 Page Business Plan
Overview
Cannabis Clean has a clear business objective to distribute microbe protection products to cannabis growers. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Cannabis Clean has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Inhibit mold and mildew growth. This is a critical issue for our selected target market of Marijuana growers.
The Value Proposition
Cannabis Clean is uniquely positioned to deliver value to Marijuana growers. "Cannabis Clean will provide a 2 step delivery system that wipes away harmful microbes leaving no residue, then applying a protective shield that permanently inhibits the growth of mold, mildew, and other harmful microbes." In order to be deliver on this value proposition, we have a 2-step process that leaves no residue and is permanently bonded to surface. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Microbe protection market. We consider our key competitors to be: Formula 420, Innovative Solutions. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Formula 420 and Innovative Solutions by PREVENTING AND INHIBITING the growth of mold and mildew. Our products clean and then prevent anything from growing on the surface
Key Strategies
Over the next 6 months our focus will be to hire 2 sales people. This task will be undertaken in the context of our broader strategy to Appoint a sales manager. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch complete product line, Sell 10,000 units, and have our products sold in Michigan, California, and Arizona dispensaries
About this document
Microbe protection Business Plan
This document was created by Steven of Cannabis Clean using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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