Koffy Please 1 Page Business Plan
Overview
Koffy Please has a clear business objective to develop, produce, promote and distribute Personalized Coffee Locator services. These services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Koffy Please has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The problem that local New Yorkers unable to locate places that tailored to their coffee the way they like it. This is a critical issue for our selected target market of Local New Yorkers who enjoys/need coffee.
The Value Proposition
Koffy Please is uniquely positioned to deliver value to Local New Yorkers who enjoys/need coffee. "Koffy Please will Provide you with a personalized coffee locator so you don't have to scout around NYC for your favorite cup of Joe." In order to be deliver on this value proposition, we Our unique questionnaire that categorize users to their favorite coffee. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personalized Coffee Locator market. We consider our key competitors to be: Yelp- we are very similar in terms of locating a business based on user preference, but we aim specifically to coffee and goes into more detail in locating coffee spots that user may want to look into. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Yelp- we are very similar in terms of locating a business based on user preference, but we aim specifically to coffee and goes into more detail in locating coffee spots that user may want to look into by Aim specifically to coffee lovers and brings them the unique personalized coffee experience like no other application can.
Key Strategies
Over the next 6 months our focus will be to Appoint a mobile application developer-Obtain a randomized local study based on coffee flavor and categorize them. This task will be undertaken in the context of our broader strategy to Develop an application based on the study, publish the application and promote with words of mouth. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new application Obtain at least 100 customers Becomes a popular application not only in NYC, but around the world
About this document
Personalized Coffee Locator Business Plan
This document was created by Ka Chun of Koffy Please using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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