Supermarket 1 Page Business Plan
Overview
Supermarket has a clear business objective to distribute Grocery products. These products have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Supermarket has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quality products at affordable price. This is a critical issue for our selected target market of Home makers.
The Value Proposition
Supermarket is uniquely positioned to deliver value to Home makers. "Supermarket will Welcome to our supermarket. We offer all your kitchen needs in good quality and affordable price.thanks for visiting and let us know your valuable comments to improvise.." In order to be deliver on this value proposition, we Our well trained staff understand our customer needs and hence offer better customer service. Unmatched by any of our competitors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Grocery market. We consider our key competitors to be: Santosh Supermarket and other local shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Santosh Supermarket and other local shops by A) near to houses
B) less traffic
C) Walkable distance
D) Customer friendly and understands customer needs.
Key Strategies
Over the next 6 months our focus will be to Online ordering
Home delivery service
Customer friendly
Neat and clean shop. This task will be undertaken in the context of our broader strategy to Juice Shop
Fast food. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 loyal customers Sales target Expanding to juices and food
About this document
Grocery Business Plan
This document was created by Ranga of Supermarket using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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