ChangeWorks Media 1 Page Business Plan
Overview
ChangeWorks Media has a clear business objective to develop, produce, promote and distribute Information products, coaching, consulting products and services. These products and services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
ChangeWorks Media has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as How to discover their purpose and maximise potential. This is a critical issue for our selected target market of Entrepreneurial women.
The Value Proposition
ChangeWorks Media is uniquely positioned to deliver value to Entrepreneurial women. "ChangeWorks Media will Help you create a life and business that is uniquely you. To deliver on this value proposition, we focus on Identity first! When you know that you can pursue your dreams with passion and purpose. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Information products, coaching, consulting market. We consider our key competitors to be: Ali Brown, Client Attraction. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ali Brown, Client Attraction by I'm more about mission and purpose before money and status.
Key Strategies
Over the next 6 months our focus will be to Blogging and video marketing. This task will be undertaken in the context of our broader strategy to Create an information product for group coaching. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Revamp website voice to be female attractive launch coaching program with 500 members attract 2 speaking engagements per month
About this document
Information products, coaching, consulting Business Plan
This document was created by Trish of ChangeWorks Media using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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