Jordan Valley Resort 1 Page Business Plan
Overview
Jordan Valley Resort has a clear business objective to promote Accomodation and alternative tourism services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Jordan Valley Resort has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide comfort and privacy in unique resort with access to unique tourism programs. This is a critical issue for our selected target market of Expatriates and locals on holidays.
The Value Proposition
Jordan Valley Resort is uniquely positioned to deliver value to Expatriates and locals on holidays. "Jordan Valley Resort will Quality accomodation, ecotourism, and new unique tours and journeys." In order to be deliver on this value proposition, we Staying in the calm and quiet Oja village will offer you a relaxing and soothing atmoshpere. Yet, you will be 5 mins away from Jericho, the oldest city on earth, with a range of options to enjoy your free time in what this city has to offer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Accomodation and alternative tourism market. We consider our key competitors to be: Jericho Resort Village, Oasis Hotel, Bab el Shams Resort. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jericho Resort Village, Oasis Hotel, Bab el Shams Resort by Privacy and truly genuine accomodation experience.
Key Strategies
Over the next 6 months our focus will be to Devwlop architectural design of the resort. This task will be undertaken in the context of our broader strategy to Build resort with all facilities and establish list of suppliers for alternative tourism. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Finalise architecture design of resort Purchase land for resort Build resort with all its facilities
About this document
Accomodation and alternative tourism Business Plan
This document was created by Ismail of Jordan Valley Resort using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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