Endo Inland 1 Page Business Plan
Overview
Endo Inland has a clear business objective to develop, produce, promote and distribute Surgical Devices Products and Services. These products and services have been developed over 20 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be a critical activity and we are seeking to grow our number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Endo Inland has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing Reliable products with Excellent service and Support. This is a critical issue for our selected target market of Orthopedic Surgeons specialising in arthroscopy.
The Value Proposition
Endo Inland is uniquely positioned to deliver value to Orthopedic Surgeons specialising in arthroscopy. "Endo Inland will focus on Skill development, knowledge advancement and provide the support of knowledgeable sales consultants." In order to be deliver on this value proposition, we will offer specialised cadaver workshops, VSP programmes and highly trained sales consultants with a 24/7 hr availability. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the surgical devices market. We consider our key competitors to be: Arthex, Linvatek, Mitek and Stryker. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Arthex, Linvatek, Mitek and Stryker by our unique product offering, excellent service, great support and the ability to service our customers across 4 divisions.
Key Strategies
Over the next 6 months our focus will be to Create an awareness of Smith and Nephew's commitment to advances in orthopedic knee surgery. This task will be undertaken in the context of our broader strategy to host the Smith and Nephew Marketing initiative "Knees A-Z". These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Successful execution of 'Knees A-Z", The launch of SutureFix, 5 x A Customer Conversions, Capital Re-launch
About this document
Surgical devices Business Plan
This document was created by Inland of Endo Inland using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment