Players Kit 1 Page Business Plan
Overview
Players Kit has a clear business objective to distribute body maintenance peak performance products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Players Kit has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as TBC. This is a critical issue for our selected target market of Club rugby players.
The Value Proposition
Players Kit is uniquely positioned to deliver value to Club rugby players. "Players Kit will Do you play sports or exercise? Yes. Do you find that you get tight muscles, that effects your performance? I have a product that can help you stay at optimal performance.." In order to be deliver on this value proposition, we Experience in getting our body to perform at a peak performance & Techniques.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the body maintenance peak performance market. We consider our key competitors to be: Trigger point performance may target them.
Unsure who else it targeting club rugby players. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Trigger point performance may target them.
Unsure who else it targeting club rugby players by Affordability
Maintenance is the key to keeping the body in tune to perform.
Experience
Understands the environment, players, demands
.
Key Strategies
Over the next 6 months our focus will be to Source a quality supplier that delivers a quality & cost effective product.
Launch a website.
Market the product to the target market.. This task will be undertaken in the context of our broader strategy to Launch into new markets. Add more products. Add staff fulltime. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Order products launch website connect to club rugby players
About this document
body maintenance peak performance Business Plan
This document was created by Doug of Players Kit using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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