Qik kitchens 1 Page Business Plan
Overview
Qik kitchens has a clear business objective to design and sell fitted kitchens and related services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be equally as important as brand growth, though both are important long term objectives.
The Customer
Qik kitchens has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as complicated and expensive kitchen buying process. This is a critical issue for our selected target market of mass entry level purchasers.
The Value Proposition
Qik kitchens is uniquely positioned to deliver value to mass entry level purchasers, catering to a broad demographic "Qik kitchens.com is a fast, friendly, fitted kitchen service. your new kitchen in a week!." In order to deliver on this value proposition, we negotiate the best prices and biggest choices and pass this onto the customer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the design/sale/fitted kitchens market. We consider our key competitors to be: B&Q, Homebase, Wickes.Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with B&Q, Homebase and wickes by offering a more personal service and faster service through no out of stocks proposition.
Key Strategies
Over the next 6 months our focus will be to build our brand, revenue and website. This task will be undertaken in the context of our broader strategy These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First 100 clients,website launch, going national.
About this document
design sell fitted kitchens Business Plan
This document was created by Paul of Qik kitchens using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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