Takaful Safe Save 1 Page Business Plan
Overview
Takaful Safe Save has a clear business objective to develop, produce, promote and distribute Insurance Islamic products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Takaful Safe Save has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Budget and trust. This is a critical issue for our selected target market of Middle class workers.
The Value Proposition
Takaful Safe Save is uniquely positioned to deliver value to Middle class workers. "Takaful Safe Save will After sales quality service." In order to be deliver on this value proposition, we Best product and good service with established company. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Insurance Islamic market. We consider our key competitors to be: AIA Takaful, MAA Takaful, and etiqa Takaful . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with AIA Takaful, MAA Takaful, and etiqa Takaful by Unique product and services .
Key Strategies
Over the next 6 months our focus will be to Find new quality prospect. This task will be undertaken in the context of our broader strategy to After sales service. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Promotion knowledge deliver Customer satisfaction
About this document
Insurance Islamic Business Plan
This document was created by Azuan of Takaful Safe Save using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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