Falvit 1 Page Business Plan
Overview
Falvit has a clear business objective to develop, produce, promote and distribute Fresh Strawberry products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Falvit has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Unstructured market. This is a critical issue for our selected target market of Women.
The Value Proposition
Falvit is uniquely positioned to deliver value to Women. "Falvit will Fresh fruits." In order to be deliver on this value proposition, we Precooled fresh strawberry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fresh Strawberry market. We consider our key competitors to be: Traditional fresh strawberry. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Traditional fresh strawberry by Food grade containers
Precooling keeps strawberry fresh.
Key Strategies
Over the next 6 months our focus will be to Select Farmers
Design Logistics Inward
Plan operation in processing
Design logistics outward
Identify potential distributors
Appoint procurement team
Appoint sales team
. This task will be undertaken in the context of our broader strategy to Select farmers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1000 kg per day 5000 kg per day 2000 kg per day
About this document
Fresh Strawberry Business Plan
This document was created by Rhishikesh of Falvit using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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