Bainsys fish bar 1 Page Business Plan
Overview
Bainsys fish bar has a clear business objective to promote consistently good quality food with good availability and friendly service. These objectives have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base.
Whilst the desire for profitable growth may constrain our growth rate, it is more important that
revenue growth in isolation.
The Customer
Bainsys fish bar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "The availability of affordable quality food from a consistent establishment." This is a critical issue for our selected target market of all local population.
The Value Proposition
Bainsys fish bar is uniquely positioned to deliver value to the local population. "Bainsys fish bar will provide good quality food consistently". In order to deliver on this value proposition the Location is ideal, situated on a busy road with surrounding suburb areas, the food quality and taste remains consistently high at all times, prices remain affordable for high quality food. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive
advantage.
Competitors
We have a number of competitors within the Fast food quality availability market. We consider our key competitors to be: Random chip shop 10 minutes away. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Random chip shop 10 minutes away by High quality food consistently, offering wider variety of food, bigger premises allowing more customer flow.
Key Strategies
Over the next 6 months our focus will be Marketing and promotion of he business to firstly the local area. This task will be undertaken in the context of our broader strategy of offering a delivery service and expand product range into pizzas, burgers and curries. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: pay the business of through profits. Expand products into pizzas, burgers and introduce delivery service. Turn over a good profit consistently through a accumulation of a regular customer base and new customers.
About this document
Fast food quality availability Business Plan
This document was created by Manny of Bainsys fish bar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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