Knowledge85 1 Page Business Plan
Overview
Knowledge85 has a clear business objective to develop, produce, promote and distribute Informative, unique clothing products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Knowledge85 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Allow the customers the chance to educate themselves on a chosen topic and be part of a more socially conscious brand/movement. This is a critical issue for our selected target market of Socially conscious young adults.
The Value Proposition
Knowledge85 is uniquely positioned to deliver value to Socially conscious young adults. "Knowledge85 will Provide exciting unique designs based around informing and creating awareness." In order to be deliver on this value proposition, we We are passionate about educating people through innovative designs. We have a strong ethos based on creating an eco friendly brand with ethical awareness. We will endeavour to create designs that inform and educate our customers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Informative, unique clothing market. We consider our key competitors to be: We will have limited
Competitors in our specific line however the number of local and national small clothing brands is huge. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We will have limited
Competitors in our specific line however the number of local and national small clothing brands is huge. by Between us we have graphic design, photography and management skills enabling us to source all our work ourselves. This will save huge amounts of money.
Our values and design concepts will be unique as they aim to educate the wearer as well as those looking at the designs.
Key Strategies
Over the next 6 months our focus will be to Make website
Use social
Media to promote brand
Have a launch party filmed for promotion video. This task will be undertaken in the context of our broader strategy to Have a small outlet in London box park for a short lease.
Expand range of garments we sell. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new line make a profit on first line use profits to grow product range
About this document
Informative, unique clothing Business Plan
This document was created by James of Knowledge85 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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