Bespoke Wedding Services 1 Page Business Plan
Overview
Bespoke Wedding Services has a clear business objective to distribute Bespoke weddings products and services. These products and services have been developed over 13 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bespoke Wedding Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for unique wedding solutions. This is a critical issue for our selected target market of Newly engaged couples.
The Value Proposition
Bespoke Wedding Services is uniquely positioned to deliver value to Newly engaged couples. "Bespoke Wedding Services will Provide a bespoke wedding experience for every customer." In order to be deliver on this value proposition, we We offer a one stop shop for everything wedding taking the stress out of the planning and organising a dream day. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bespoke weddings market. We consider our key competitors to be: Forever and always. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Forever and always by Unique planning and management function with the ability to use a trained accountant to help budget the wedding .
Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager. This task will be undertaken in the context of our broader strategy to Expand into the international market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 customers Open bridal shop Offer all our services on the high street
About this document
Bespoke weddings Business Plan
This document was created by James of Bespoke Wedding Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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