Blaster 1 Page Business Plan
Overview
Blaster has a clear business objective to develop, produce, promote and distribute Clothing products. These products have been developed over 1 day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Blaster has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Not comfortable enough clothes. This is a critical issue for our selected target market of Dicks sporting goods.
The Value Proposition
Blaster is uniquely positioned to deliver value to Dicks sporting goods. "Blaster will So more clothes are sold." In order to be deliver on this value proposition, we Create cool clothes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing market. We consider our key competitors to be: Nike addidas. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nike addidas by Unique clothing styles.
Key Strategies
Over the next 6 months our focus will be to Begin putting it in stores. This task will be undertaken in the context of our broader strategy to Advertise. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 100 of each Get into big stores Sell for reasonable cash
About this document
Clothing Business Plan
This document was created by Johann of Blaster using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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