Killer Beadz 1 Page Business Plan
Overview
Killer Beadz has a clear business objective to develop, produce, promote and distribute Organic Alcohol Free Hand Sanitizer products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Killer Beadz has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create an alcohol free hand sanitizer that has a variety of skin types, colors and fragrances.. This is a critical issue for our selected target market of Average daily consumer.
The Value Proposition
Killer Beadz is uniquely positioned to deliver value to Average daily consumer. "Killer Beadz will a product that gives hand sanitizer a new feel, literally, by providing different potencies for different skin types, as well as different colors and fragrances.." In order to be deliver on this value proposition, we With this unique type of hand sanitizer this product allows the cumsumer to conserve the amount used, prevent any type of spillage as well as provide variety to adults and children with unique colors and fragrances. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic Alcohol Free Hand Sanitizer market. We consider our key competitors to be: the majority of hand sanitizers on the market are plain and boring and a big problem with them is the recurring problem of spillage. Killer beadz provides the hand sanitizer in bead form allowing the consumer to conserve the amount used and prevent any spillage. Killer beadz also provides a variety of shapes, colors, fragrancies, and potencies that allow the consumer to be able to customize there own sanitizer for there personal needs.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the majority of hand sanitizers on the market are plain and boring and a big problem with them is the recurring problem of spillage. Killer beadz provides the hand sanitizer in bead form allowing the consumer to conserve the amount used and prevent any spillage. Killer beadz also provides a variety of shapes, colors, fragrancies, and potencies that allow the consumer to be able to customize there own sanitizer for there personal needs. by unique alcohol free hand sanitizer.
Key Strategies
Over the next 6 months our focus will be to Hire a chemist to create an organic alcohol free hand sanitizer in the form of single beads. This task will be undertaken in the context of our broader strategy to Create a variety of different sizes, colors and fragrances that appeal to not only adults but children as well including different types of sanitizer for different skin types.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Obtain over 1,000 customer in 1st month generate over $150,000 in sales within 6 months to a year
About this document
Organic Alcohol Free Hand Sanitizer Business Plan
This document was created by Samuel of Killer Beadz using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment