Chalmers 1 Page Business Plan
Overview
Chalmers has a clear business objective to produce Entertainment venue services. These services have been newly developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Chalmers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Biggest venue in area, may need to upgrade the venue over time to satisfy them. Biggest problem is main room is a large hall and needs a certain volume of persons to appear busy. This is a critical issue for our selected target market of 18-35 year olds.
The Value Proposition
Chalmers is uniquely positioned to deliver value to 18-35 year olds. "Chalmers will Provide a safe venue with suitable entertainment that engages target market." In order to be deliver on this value proposition, we Have previous knowledge of the venue, research shows the produces that people want, we aim to fulfil these without over-stretching the budget. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Entertainment venue market. We consider our key competitors to be: 2 other venues in the area, with same goals. Together they do not have the same capacity or areas to have separate activities. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 2 other venues in the area, with same goals. Together they do not have the same capacity or areas to have separate activities by Biggest area, biggest bars, separate areas for completely different activities. Venue has a bigger presence than the others. Also have larger drink range.
Key Strategies
Over the next 6 months our focus will be to Revitalise the closed venue,
Appoint new entertainment personnel
Appoint marketing personnel . This task will be undertaken in the context of our broader strategy to Develop standing management, expand business
Expand into food. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Relaunch the venue successfully gain 350 persons on avg every week last past 6 months
About this document
Entertainment venue Business Plan
This document was created by John of Chalmers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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