Mod Noir NYC 1 Page Business Plan
Overview
Mod Noir NYC has a clear business objective to distribute trendy, modern women's clothing and accessories.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Mod Noir NYC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is clothing that is not good quality. Customer complaints with shipping/packaging, merchandise returns and refunds for damaged merchandise.. This is a critical issue for our selected target market of fashionable, modern and trendy women.
The Value Proposition
Mod Noir NYC is uniquely positioned to deliver value to fashionable, modern and trendy clothing and accessories. "Mod Noir NYC will provide affordable, safe shopping online for trendy, modern women's clothing.." In order to be deliver on this value proposition, we not only are we the go-to site for cute, affordable clothing, we also will have a fashion blog and participate in social media.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Trendy, modern women's clothing and accessories. market. We consider our key competitors to be: B. Donna's, La Vie NYC ,The Clearance Rack, and So Chic Boutique NY. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with B. Donna's, La Vie NYC, The Clearance Rack and So Chic Boutique NY because we are industry professionals and lovers of unique trendy fashion.
Key Strategies
Over the next 6 months our focus will be to build our customer base, find reputable clothing wholesalers, build and design a website, promote and market our website. This task will be undertaken in the context of our broader strategy to increase our customer base and to drive traffic to our website by using social networking sites, flyers and word of mouth.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain revenue in the first year of at least $10,000. Obtain at least 200 customers. Promote and market on all social media sites.
About this document
Trendy, modern women's clothing and accessories. Business Plan
This document was created by Khara of Mod Noir NYC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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