Cold storage 1 Page Business Plan
Overview
Cold storage has a clear business objective to distribute Fresh frozen fish products. These products will be distributes to target market in 1 year ahead with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Cold storage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need of fresh raw foods just like fish and meat just around their residencies. This is a critical issue for our selected target market of Households.
The Value Proposition
Cold storage is uniquely positioned to deliver value to Households. "Cold storage will Provide a foods products for every homes." In order to be deliver on this value proposition, There is no other cold storage products provided around 3 to 5 kilometers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fresh frozen fish market. We consider our key competitors to be: Fresh market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fresh market by Strategic location.
Key Strategies
Over the next 1 year our focus will be to appoint a Manager. This task will be undertaken in the context of our broader strategy to Expand into a big store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Every housewives at the area will get the product from cold storage, launch new branch and supply fresh foods outside the area
About this document
Fresh frozen fish Business Plan
This document was created by Raff of Cold storage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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