Vitlandi 1 Page Business Plan

Wholesale Coffee Business Plan

Vitlandi 1 Page Business Plan

Overview

Vitlandi has a clear business objective to develop, produce, promote and distribute Wholesale Coffee products and services. These products and services have been developed over Just starting with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Vitlandi has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Top end Coffee Quality.. This is a critical issue for our selected target market of High end cafes.

The Value Proposition

Vitlandi is uniquely positioned to deliver value to High end cafes. "Vitlandi will Best Coffee Beans in The World." In order to be deliver on this value proposition, we We have collectively 65 years experience in Coffee. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Wholesale Coffee market. We consider our key competitors to be: Lavazza Coffee
Vittoria Coffee
Single Origin Coffee suppliers.
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lavazza Coffee
Vittoria Coffee
Single Origin Coffee suppliers.
by Better Service
More experience in The coffee market..

Key Strategies

Over the next 6 months our focus will be to Appoint right BDM,
Appoint right Coffee Trainer,
Target personally 200kg bulk in the next 6 months.
Target 15 Good Independent Retailers next 6 Months.
. This task will be undertaken in the context of our broader strategy to Achieve total 400kg per week in 12 months.
Develop Virgin retail coffee 250grm.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain first 100kg per week Obtain first 5 Retail Customers Obtain first Major Account 50kg plus.

About this document
Wholesale Coffee Business Plan
This document was created by Max of Vitlandi using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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