Datingcharisma.com 1 Page Business Plan
Overview
Datingcharisma.com has a clear business objective to promote Dating E-Products products. These products have been researched and analysed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue and to grow rapport with our customers. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Datingcharisma.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To Discover ability to talk to women and to create attraction with women within 3 weeks. This is a critical issue for our selected target market of Single Struggling Men.
The Value Proposition
Datingcharisma.com is uniquely positioned to deliver value to Single Struggling Men. "Datingcharisma.com will Lead you to secrets on how to talk to women, how to be attractive to women, how to connect with women authentically effectively." In order to be deliver on this value proposition, we want to bring awareness that Talking and creating connections with women can happened anywhere. Most gurus do focus club as part of the game. DatingCharisma.com focus on guys that are not into club games and "loud" places.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Dating E-Products market. We consider our key competitors to be: AuraDating, Carlos Xuma, David Wygant, Socialman. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with AuraDating, Carlos Xuma, David Wygant, Socialman by having the Exclusive Unique "next door guy" approach. We want men to approach us as if they are approaching their close brothers or friends for advices. And we will showcase them the real secrets just like close friends do.
Key Strategies
Over the next 6 months our focus will be emphasising on Social Media Marketing, Email Marketing. This task will be undertaken in the context of our broader strategy to aim towards launching our video Series and Podcasting series with Auby. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launching A New Ebook, Target to obtain 100 customers, Create a presence in social media and in Singapore
About this document
E-Products Business Plan
This document was created by Bernado of Datingcharisma.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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