Innovative Swag 1 Page Business Plan
Overview
Innovative Swag has a clear business objective to promote and distribute original NC Creations while offering a stable and well marketed platform for NC Artist & Creators tl showcase their ideas, talent and or creations. While we are still in the start-up stages, the curren market and potential growth is enormous. Therefore allowing Innovative Swag to not only break into an almost non existent market but to make a unstoppable brand, therefore leading the pack.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to take our company public with the expectations of building a franchise. We will do this through consistent marketing. Building our marketing audience/consumers base. As well as building strong online presence.
The Customer
Innovative Swag has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The in consistent and poorly narketed platform for NC creators and artist. This is a critical issue for our selected target market of Art Lovers/Creators.
The Value Proposition
Innovative Swag is uniquely positioned to deliver value to Art Lovers/Creators. "Innovative Swag will Innovative Swag offers a well marketed platform for NC Creators and Consumers to network, share, sell & promote. Helping to build the NC economy while assisting in the overall growth.." In order to be deliver on this value proposition, we Innovative Swag is the ideal investment for any Investor due to our 1st hand experience with the creative platform in NC. Therefore it is a mix of this experience and passion that will allow us to not only meet our set expectations but to excel them.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Original NC Creations market. We consider our key competitors to be: There is a similar store called The Makery in Durham, NC. However the store is not well known in the area and therefore limited in the both the creators they work with as well as consumers.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There is a similar store called The Makery in Durham, NC. However the store is not well known in the area and therefore limited in the both the creators they work with as well as consumers. by We have decided to open our store in Charlotte, NC which offers a larger market/audience. We will also focus more on marketing and building our brand in the community..
Key Strategies
Over the next 6 months our focus will be to For the first 6months we will focus on marketing and promotions. To help build both our brand and influence in the community.. This task will be undertaken in the context of our broader strategy to After the first 12months we will begin to host open mics and small events in local cites. This will not only help build our market /audience but incress our revenue/ potential revenue as well. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build a customer fan base of atleast 500 Build a name and presence in the online market Take our company public
About this document
Original NC Creations Business Plan
This document was created by Jessica of Innovative Swag using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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