CREDEMA 1 Page Business Plan
Overview
CREDEMA has a clear business objective to develop, produce, promote and distribute Online Marketing & Sales Tools products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
CREDEMA has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Globalization brings amazing opportunities in quality and quantity which traditional businesses are not set up for facing. This is a critical issue for our selected target market of international exhibitors.
The Value Proposition
CREDEMA is uniquely positioned to deliver value to international exhibitors. "CREDEMA will provide a service that delivers 20 leads every week to our customers." In order to be deliver on this value proposition, we our unique combination of support services, marketing automation and sales management tools put lead generation on autopilot. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Online Marketing & Sales Tools market. We consider our key competitors to be: Eloqua, Microsoft Dynamics, Marketo, HubSpot and SalesForce. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Eloqua, Microsoft Dynamics, Marketo, HubSpot and SalesForce by affordable hr, complete CRM-, Marketing- and Sales tools.
Key Strategies
Over the next 6 months our focus will be to Provide online marketing and sales support to existing exhibition clients. This task will be undertaken in the context of our broader strategy to Provide them an option to outsource work intensive marketing and sales activities at very affordable rates. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Translate Application into German Create Dyamic Webpages Automate Marketing & Sales Process
About this document
Online Marketing & Sales Tools Business Plan
This document was created by DG of CREDEMA using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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