DF Welness 1 Page Business Plan
Overview
DF Health Fitness & Wellness has a clear business objective to develop technological advantages in its market through Health Fitness & Wellness products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new market leading technologically advanced product to the local community. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
DF Health Fitness & Wellness has been created with a clear focus on the growing weight loss fitness and health needs of our customers in every local community. Through a structured customer discovery process, we have validated the key customer problem as Health fitness and wellbeing. This is a critical issue for our selected target market.
The Value Proposition
DF Wellness is uniquely positioned to deliver value to this (personalised) market. "DF Wellness will offer A Comprehensive tailored assessment along with a road map to guide you from start to body goal success." In order to be deliver on this value proposition, we need to be the only one in the market that offers this digital approach and follows through. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health Fitness & Wellness market. We consider our key competitors to be: Personal trainers, Gyms, fad diets (weight watchers) and Boot camps. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Personal trainers Gyms, Boot camps fad diets (weight watchers) by bringing a tailored personal touch to Specific scientific and mathematical assessment supplying the road map unique in accuracy while being More technologically advanced then any competitor .
Key Strategies
Over the next 6 months our focus will be to Devise a product and service that is unique to every town, functional, simple, realistic, easy to use, systematic, sociable, successful and finally scalable . This task will be undertaken using the obtained 10 years of experience. These strategies will require further tactical implementation of our overall business goal!
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
150 to 300 customers signed up yearly on 6 or 12 months paying £175 a month
Recognition through tv and media coverage.
Expansion within 2 years in to suitable new micro geographical demographic markets areas
About this document
Health Fitness & Wellness Business Plan
This document was created by Daniel of DF Welness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment