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Thursday, November 27, 2014

Good Foods 1 Page Business Plan

Organic, safe and specialized Business Plan

Good Foods 1 Page Business Plan



Overview

Good Foods has a clear business objective to distribute Organic, safe and specialized products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Good Foods has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have a one stop shop for all the healthy and specialized groceries. This is a critical issue for our selected target market of Health conscious, affluent customers.

The Value Proposition

Good Foods is uniquely positioned to deliver value to Health conscious, affluent customers. "Good Foods will Provide one stop shop for the food people can trust." In order to be deliver on this value proposition, we Our service will be personalized to the target audience as we mature. We track the food they prefer and we can deliver to them.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Organic, safe and specialized market. We consider our key competitors to be: Whole foods. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Whole foods by Whole foods operate out of bigger spaces. Good foods can operate out of smaller stores..


Key Strategies

Over the next 6 months our focus will be to Lure the health conscious, vegan and allergy impacted and international customers to the store and make repeat loyal customers. This task will be undertaken in the context of our broader strategy to Offer in home delivery services. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the first store obtain 100 repeat customers create online presence

About this document
Organic, safe and specialized Business Plan
This document was created by Jay of Good Foods using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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