Olive You 1 Page Business Plan
Overview
Olive You has a clear business objective to distribute Olive oil and balsamic vinegar products. Our trusted distributor of these products have proven results and are our key support of our retail shop. As a new business, we feel confident that the products provided will meet the needs of our customer base.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Olive You has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer base as a health conscious community seeking high quality well priced products to incorporate into their daily lives. This is a critical issue for our selected target market.
The Value Proposition
Olive You is uniquely positioned to deliver value to Families that make healthy cooking choices. "Olive You will provide the highest quality well priced olive oil and balsamic vinegars in our area" In order to be deliver on this value proposition, we will employ educated enthusiastic staff who will be able assist our customers with their specific cooking needs. The opportunity to taste the products before you buy is an advantage that most retail chains are unable to provide..This capability forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Olive oil and balsamic vinegar market. Our closest competitor is Weaver Street Market which provides similar products, but their staff are not as educated about the products to taylor to the specific needs of the customer. Our shop will have many varieties to choose from and our staff will be able to match products to meet the customers desired outcome. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Weaver Street Market. Our customers will be able to experience the products before they purchase them. We will provide recipes tailored toward the needs of our customer base. Our educated staff will provide superior service, which will establish a loyal customer base.
Key Strategies
Over the next 6 months our focus will be providing high quality olive oil, balsamic vinegar and specialty food items to discerning customers who seek to improve their cooking experience. This task will be undertaken in the context of our broader strategy to Olive You's first year goal of superior products and customer service creating loyal customers who will refer friends and family our shop. We confidently anticipate recovering our initial investment and turn a significant profit. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Introduce the Olive oil tasting experience to our community; recover the initial investment within 6 months; turn a profit by the end of the first year in business.
About this document
Olive oil and balsamic vinegar Business Plan
This document was created by Allyson of Olive You using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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