Guitar Stuff 1 Page Business Plan

Guitar accessories Business Plan

Guitar Stuff 1 Page Business Plan

Overview

Guitar Stuff has a clear business objective to distribute guitar accessories online. The website has been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Guitar Stuff has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to provide great products at great prices. This is a critical issue for our selected target market of guitar players.

The Value Proposition

Guitar Stuff is uniquely positioned to deliver value to guitar players. "Guitar Stuff will provide customers with great products at great prices delivered to their front door." In order to be deliver on this value proposition, we maintain low overheads due to not having a physical store. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Guitar accessories market. We consider our key competitors to be: Kosmic Sound, Musiciansfriend, and Strings and Things. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kosmic Sound, Musiciansfriend, and Strings and Things by operating an Australian owned business and having low overheads due to being 100% online

Key Strategies

Over the next 6 months our focus will be to promote the business. This task will be undertaken in the context of our broader strategy to expand the product range. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are launch new products regularly, and growing market share.

About this document
Guitar accessories Business Plan
This document was created by Shane of Guitar Stuff using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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