The 41 Club 1 Page Business Plan
Overview
The 41 Club has a clear business objective to develop Next level basketball skills services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The 41 Club has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is parents feeling that their kid is a
actually learning. This is a critical issue for our selected target market of High school kids.
The Value Proposition
The 41 Club is uniquely positioned to deliver value to High school kids. "The 41 Club will Further kids lives and skills by giving them knowledge about life and about the game of basketball." In order to be deliver on this value proposition, we enhance their life and their game. By teaching them life skills and taking their game to the next level. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Next level basketball skills market. We consider our key competitors to be: Coach Avery, Star Athletics, Rick Ball. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Coach Avery, Star Athletics, and Rick Ball by relating to them and their needs as players.
Key Strategies
Over the next 6 months our focus will be to advertise the business through flyers, word of mouth, and commercials. This task will be undertaken in the context of our broader strategy to start promoting in other cities in the region. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: State wide acknowledgement Sponsorship from Under Armor Helping kids get to college
About this document
Next level basketball skills Business Plan
This document was created by Terrance of The 41 Club using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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