interioringredients 1 Page Business Plan
Overview
interioringredients has a clear business objective to develop, produce, promote and distribute Interior Design products and services. These products and services have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
interioringredients has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as One of a kind designs using only vintage period furnishings at an amazing low cost investment. This is a critical issue for our selected target market of Urban living individuals.
The Value Proposition
interioringredients is uniquely positioned to deliver value to Urban living individuals. "interioringredients will Provide a one of a kind interior custom designed for client's lifestyle well below preconceived cost." In order to be deliver on this value proposition, we Our extensive knowledge and creative talent we use as much of client's current furnishings to achieve client's desires. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Interior Design market. We consider our key competitors to be: None in the Chattanooga area that is exclusive in preserving the true Mid Century design and provides clients with a one of a kind interior . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None in the Chattanooga area that is exclusive in preserving the true Mid Century design and provides clients with a one of a kind interior by Leading authority in the US on Mid Century furniture, art, lighting, etc...
Key Strategies
Over the next 6 months our focus will be to Introduce a completely new concept within the interior design industry. Incorporate both vintage mid century furnishings, new talented artists and total home lifestyle design.. This task will be undertaken in the context of our broader strategy to Develop a loyal client following as well as acquiring the Jonathan Adler store in Chattanooga . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Mentored by one of the 20th century's legendary designers Designed urban residences for celebrities Passionate collector
About this document
Interior Design Business Plan
This document was created by Jon of interioringredients using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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