RipCurrent Content Marketing Services 1 Page Business Plan
Overview
RipCurrent Content Marketing Services has a clear business objective to develop, produce, promote and distribute content and digital marketing services. These services have been developed under various other brands throughout the past 5 years, with a core focus on addressing key customer challenges and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.
The Customer
RipCurrent Content Marketing Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer service we provide as helping our clients discover their own unique "True Best Clients" as well as to use the power of strategic content marketing to help our clients build long term, profitable relationships with their TBC. This is a critical issue for our selected target market of small/mid-size business owners and marketing directors.
The Value Proposition
RipCurrent Content Marketing Services is uniquely positioned to deliver value to small/mid-size business owners/marketing directors. "RipCurrent Content Marketing Services will help our clients ensure they are using the right messaging to speak to the right people, in order to fill their sales pipelines and ensure a top of mind expertise based awareness when their TBC is ready to make a purchase.." In order to best deliver on this value proposition, we will remain a content/digital marketing firm that is sales focused and human driven, using technology to ensure better predictability of results. This strategic focus has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the content and digital marketing services market. We consider our key competitors to be several digital marketing firms throughout Central Florida and North East Ohio -mainly website development focused groups. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these traditional digital marketing firms because we understand that -while most digital firms use content marketing as a sub-offering to their web-developement services, we put it front and center, and attack it from the human level first, combining the best practices of copywriting, PR, Journalism, SEO, and Storytelling to create measurable results..
Key Strategies
Over the next 6 months our focus will be to develope 4 simultaneous clients on a 6 month retainer contract at a level of ay least $1000 per month. This task will be undertaken in the context of our broader strategy to Expand to at least 8 monthly retainer contracts of at least $1000 each, to hire 1 full time marketer and part time book-keeper, and to devote my full time focus to RCMS growth. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
1. Obtain 4 simultaneous retainer clients with at least $2000 a month in steady Ala carte work per month over 6 month period.
2. Invoice (and collect) $100000 of revenue in 1 fiscal year.
3. Obtain 8 monthly retainer clients with at least $5000 per month in ala carte work over 6 month period.
About this document
content and digital marketing services Business Plan
This document was created by Ryan of RipCurrent Content Marketing Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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