Mobi star 1 Page Business Plan
Overview
Mobi star has a clear business objective to distribute Mobile phone products and services. These products and services have been developed over 3 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mobi star has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Repair, buy/sell phone, accessories. This is a critical issue for our selected target market of Middle aged.
The Value Proposition
Mobi star is uniquely positioned to deliver value to Students and middle aged."Mobi star will Provide a better value of purchase." In order to be deliver on this value proposition, we Fair quoted price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile phone market. We consider our key competitors to be: Mobile square. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mobile square by We collect more membership and provide a better customer service.
Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager and create a membership event to accumulate points for member.. This task will be undertaken in the context of our broader strategy to We will start a website and expand progressively will more shops. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Attract more customer build website start event
About this document
Mobile phone Business Plan
This document was created by Roy of Mobi star using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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